Still I Rise - Case Study
The Cause
Make legal cannabis careers more accessible to communities impacted the most by the war on drugs.
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Engage and inform students about Still I Rise
Build funnel of candidates to apply and enroll
City colleges of Chicago, Centers for New Horizons and UCAN collaborated to create equitable enrollment in the Cannabis Dispensary Operations Certificate program offered by Olive Harvey College. Still I Rise, the name of the initiative, was created to prepare individuals with violence involvement who have cannabis records to work in a licensed cannabis dispensary and introduces students to the basics of legally dispensing cannabis in a licensed setting.
The
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We developed a multi-channel digital marketing plan to target individuals with cannabis-related charges who are at a high risk of violence. By leveraging a microsite (irisechi.org), targeted billboards, social media ads and digital marketing, we were able to achieve over 2 million impressions, 4,000 microsite visits and fully enrolled the program in 3 months.
