Rebrand - Case Study
The Cause
Create a cohesive brand that clearly represents the mission, while not limiting the organization’s geographic scope.
<goals | objectives>
Create a new name, tagline and website
Develop branding and assets
The Chicago Citywide Literacy Coalition (CCLC) was created by adult literacy programs 20 years ago to network, share resources, and raise awareness. In response to the evolution of the organization, leadership was charged with the task of transitioning the brand to reflect it’s current mission and capabilities.
The
<strategies | tactics>
scaleLIT
Leveraging literacy to power people
We worked closely with the leadership team to gain a thorough understanding of the evolution of the organization and its future vision. With the insights gained, we developed a comprehensive branding strategy, including a new name, tagline, logo, website, and digital marketing campaign that resonated with the target audience. Our approach leveraged modern design principles and incorporated brand messaging that conveyed the organization's renewed energy, growth, and commitment to empowering communities through literacy. The resulting campaign was a resounding success, with the new brand achieving strong engagement and adoption from both the organization's internal stakeholders and the broader community.
